INDEPENDENT CAFE · ALL DAY CAFE · SOUTH DELHI · 4 MONTHS
A South Delhi cafe that cut discounts and grew profit
The cafe was busy but barely profitable on delivery. Smarter offers and a delivery specific menu changed the maths.
- ORDERS A DAY
- 2241
- PLATFORM RATING
- 4.14.5
- REVENUE GROWTH
- +74%
+86% MORE ORDERS A DAY
01
The challenge
A much loved dine in cafe was losing money on delivery. Flat 50% discounts brought orders, but after commissions and packaging there was almost nothing left. Several dishes also arrived soggy, which was hurting the rating.
02
What we did
We built a shorter delivery menu of dishes that travel well, introduced new packaging for the sandwiches, and replaced flat discounts with a minimum order offer and two combos priced for margin.
03
The result
Daily orders nearly doubled, the rating climbed to 4.5 and, more importantly, delivery became profitable for the first time. Revenue grew 74% while the discount bill fell.
- Menu Engineering
- Full Growth Package
More results
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