Journal
Notes from the pass.
Practical guides on growing a restaurant on Zomato, Swiggy and Magicpin, written by people who do it every day.
Articles
AGGREGATOR GROWTH14 OCT 20268 MIN READ
Why Your Swiggy Orders Are Low (and How to Fix It)
Low Swiggy orders almost always come from one of six causes. Here is how to find yours in an afternoon, and what to do about each one.
AGGREGATOR GROWTH10 OCT 20265 MIN READ
Seven Zomato listing fixes that bring more orders this week
Small changes to your photos, menu order and timings can lift conversion fast. Here are the seven we make first for every new client.
MENU ENGINEERING10 OCT 202610 MIN READ
Menu Engineering for Delivery Restaurants
Restaurants with engineered menus earn 30 to 40% more per order. Here is the method: find your stars, cut the dead weight, build combos and price for the app.
RESTAURANT ADS6 OCT 20269 MIN READ
Zomato Ads Guide for Restaurant Owners
How Zomato ads work, what a bad campaign looks like next to a good one, and the budget framework we use so every rupee is tracked back to orders.
PRICING AND OFFERS3 OCT 20269 MIN READ
How to Increase Payout on Zomato
More orders do not always mean more money. Here is how payout is really calculated, where it leaks, and how one restaurant went from ₹134 to ₹18,024 a week.
PRICING AND OFFERS28 SEPT 20266 MIN READ
How to plan discounts that grow orders without killing your margin
Flat fifty percent off brings orders and empties your bank account. Here is how we design offers that pay for themselves.
CLOUD KITCHENS14 SEPT 20267 MIN READ
Starting a cloud kitchen in Delhi NCR: the honest checklist
Location, licences, menu and the first ninety days. What we wish every new cloud kitchen owner knew before signing the lease.
Start here
Want us to do this for your restaurant?
We'll review your Zomato listing, menu strategy and ads performance, for free. No pitch. No obligation. Just an honest answer about what's holding your orders back.
Free restaurant growth audit
We'll tell you exactly what's holding your orders back.
Send us your restaurant name and we'll review three things in detail, at no cost.
- Your Zomato and Swiggy listing: photos, tags, keywords, ranking signals
- Your menu structure: item count, combos, pricing, margin positioning
- Your ads activity: spend, targeting, ROAS, what is being wasted
We respond within 2 hours · Mon to Sat · 10am to 8pm