A Gurugram cloud kitchen that tripled its daily orders

The kitchen had loyal regulars but was stuck at around forty orders a day. The menu had ninety items, the best sellers were hidden halfway down, and the cover photo was a dark shot of the shopfront. Discounts were running every day of the week, so margins were thin.

We cut the menu to thirty eight items built around four hero dishes, reshot the cover and top twelve dishes, and rebuilt the categories so the bestsellers appeared first. We replaced the all week discount with a lunch offer and a weekend combo, and moved the ad budget to the two hours that actually converted.

Within five months daily orders reached 112, the Zomato rating rose from 3.9 to 4.4 and monthly revenue grew 186%. Food cost dropped too, because the kitchen was cooking fewer, better dishes.